{"id":263,"date":"2025-02-10T17:12:39","date_gmt":"2025-02-10T16:12:39","guid":{"rendered":"https:\/\/www.pagesmode.com\/actu\/?p=263"},"modified":"2026-04-24T14:40:11","modified_gmt":"2026-04-24T13:40:11","slug":"micro-pm-virginie-darling","status":"publish","type":"post","link":"https:\/\/www.pagesmode.com\/actu\/micro-pm-virginie-darling\/","title":{"rendered":"Micro PM : Virginie Darling"},"content":{"rendered":"\n

Pour cette premi\u00e8re \u00e9dition de notre Micro PM<\/strong>, nous avons eu le plaisir de rencontrer Virginie, fondatrice de la marque \u00e9ponyme Virginie Darling<\/a><\/strong>. L\u2019interview a \u00e9t\u00e9 r\u00e9alis\u00e9e lors du salon Who\u2019s <\/a>Next<\/a>, en janvier 2025, \u00e0 Paris.<\/p>\n\n\n\n

Pouvez-vous vous pr\u00e9senter et nous parler de la marque Virginie Darling<\/a> ?<\/strong><\/h2>\n\n\n\n
\"Virginie,<\/figure>
\n

Alors moi, c’est Virginie, de la marque Virginie Darling \u2013 une marque \u00e9ponyme, comme on a l’habitude de dire. Je travaille avec mon mari, et on dit souvent que moi, je suis Virginie et lui, c\u2019est Darling. Aujourd’hui, il n’est pas l\u00e0, donc on ne fait pas l’interview \u00e0 deux, mais sinon \u00e7a aurait pu \u00eatre le cas.<\/em><\/p>\n<\/div><\/div>\n\n\n\n

Virginie Darling, c’est un univers boh\u00e8me et rock. Cela peut para\u00eetre contradictoire, mais c’est ce que j’aime dans la mode : cet esprit boh\u00e8me d\u00e9tendu, qui refl\u00e8te une odeur de patchouli des ann\u00e9es 70, m\u00e9lang\u00e9 \u00e0 des lignes rock, souples et organiques. J’aime les sacs qui posent bien, qui font partie de la silhouette sans l\u2019alourdir. Je n’aime pas les mat\u00e9riaux plastifi\u00e9s ou trop modernes. Je pr\u00e9f\u00e8re les cuirs tr\u00e8s souples, et c’est ce que nous d\u00e9veloppons dans notre marque.<\/em>
<\/p>\n\n\n\n

Quelle est l\u2019origine de la cr\u00e9ation de Virginie Darling ?<\/strong><\/h2>\n\n\n\n

\u00c0 l’origine, j’ai cr\u00e9\u00e9 la marque pour faire plaisir \u00e0 des copines. Derri\u00e8re Virginie Darling, il y a vraiment cette notion de plaisir : celui de voir de belles femmes porter de beaux sacs. D\u00e8s le d\u00e9but, mon r\u00eave \u00e9tait d’\u00eatre au bras de toutes les femmes, dans le monde entier. Pas seulement quelques femmes, mais toutes, avec des sacs pratiques, l\u00e9gers, durables.<\/em><\/p>\n\n\n\n

Mon souhait est de cr\u00e9er des sacs qui traversent le temps. Que ce soit pour les transmettre \u00e0 sa fille, \u00e0 sa ni\u00e8ce, ou pour les revendre et leur offrir une double ou triple vie. Mon r\u00eave ultime serait que, dans 50 ou 60 ans, des femmes portent des sacs vintage Virginie Darling. Cela signifierait que nous avons r\u00e9ussi \u00e0 cr\u00e9er un produit intemporel, durable, et respectueux de l\u2019environnement.<\/em><\/p>\n\n\n\n

\"Sac<\/figure>\n\n\n\n


Comment trouvez-vous vos inspirations pour vos cr\u00e9ations ?<\/strong><\/h2>\n\n\n\n

Chaque saison, je me pose la question : qu\u2019est-ce que je vais livrer ? Chaque marque a son ADN, et il est essentiel de ne pas copier celui des autres. Personnellement, je ne regarde pas beaucoup Pinterest ou les tendances. Je m\u2019inspire plut\u00f4t de la haute couture et je laisse tout cela mijoter dans ma t\u00eate.<\/em><\/p>\n\n\n\n

Je prends aussi du temps pour moi, pour marcher sur la plage ou laisser mon esprit libre. Je cr\u00e9e \u00e0 l\u2019instinct, en fonction de ce qui me fait vibrer. Par exemple, j\u2019ai d\u00e9j\u00e0 essay\u00e9 de suivre une tendance, et cela n\u2019a jamais march\u00e9 pour moi. Chez Virginie Darling, nous travaillons surtout avec des couleurs basiques comme le noir, le cognac, et quelques touches d\u2019or ou d\u2019argent\u00e9. Ces teintes sont choisies avec c\u0153ur, pas simplement parce qu\u2019elles sont \u00e0 la mode.<\/em><\/p>\n\n\n\n

\"Sac<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Comment la marque s’engage-t-elle pour l’environnement ? <\/strong><\/h2>\n\n\n\n

Nous travaillons avec des pigments v\u00e9g\u00e9taux pour traiter nos cuirs. C’est un engagement fort, car cela impacte nos prix et notre processus de fabrication. Notre fili\u00e8re cuir respecte des crit\u00e8res environnementaux et sociaux tr\u00e8s stricts, avec une certification LWG (Leather Working Group)<\/strong>. Cela permet de produire de mani\u00e8re respectueuse et durable.<\/em><\/p>\n\n\n\n

Nous ne faisons pas que de la maroquinerie, mais aussi des tee-shirts et du pr\u00eat-\u00e0-porter, avec le m\u00eame souci de qualit\u00e9 et de respect pour l\u2019environnement.<\/em><\/p>\n\n\n\n


Quelle est la strat\u00e9gie de distribution de Virginie Darling ? <\/strong><\/h2>\n\n\n\n

Avec mon mari, nous avons choisi de distribuer nos produits principalement en boutiques, et pas seulement en ligne. Pour nous, c’\u00e9tait tr\u00e8s important, car une boutique est souvent port\u00e9e par une femme qui aime vraiment la marque. Si elle a un coup de c\u0153ur pour Virginie Darling, elle saura bien la vendre et la faire entrer dans le c\u0153ur des clients.<\/p>\n\n\n\n

Nous aimons cette dimension humaine. Virginie Darling, c’est avant tout une entreprise familiale. Je travaille avec mon mari, ma fille, et nous avons des agents formidables avec qui nous entretenons des relations tr\u00e8s proches. Ce r\u00e9seau de personnes passionn\u00e9es incarne l\u2019esprit de la marque et contribue \u00e0 son succ\u00e8s.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Quel message souhaitez-vous transmettre \u00e0 travers votre marque ? <\/strong><\/h2>\n\n\n\n

Virginie Darling, c’est une histoire d\u2019amour. C\u2019est une marque qui se construit avec les gens : les agents, les boutiques, les clients. Lorsque quelqu’un ach\u00e8te un sac Virginie Darling, il entre dans une histoire qui commence avec nous et se poursuit avec les personnes qui porteront et partageront la marque.<\/em><\/p>\n\n\n\n

\"Sac<\/figure>\n\n\n\n

<\/h3>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour cette premi\u00e8re \u00e9dition de notre Micro PM, nous avons eu le plaisir de rencontrer Virginie, fondatrice de la marque \u00e9ponyme Virginie Darling. L\u2019interview a \u00e9t\u00e9 r\u00e9alis\u00e9e lors du salon Who\u2019s Next, en janvier 2025, \u00e0 Paris. Pouvez-vous vous pr\u00e9senter et nous parler de la marque Virginie Darling ? Alors moi, c’est Virginie, de la […]<\/p>\n","protected":false},"author":2,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micro-pm"],"yoast_head":"\nMicro PM : Virginie Darling - Blog PagesMode<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019univers boh\u00e8me et rock de Virginie Darling \u00e0 travers une interview exclusive r\u00e9alis\u00e9e au salon Who\u2019s Next 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pagesmode.com\/actu\/micro-pm-virginie-darling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micro PM : Virginie Darling - 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