{"id":285,"date":"2025-02-11T17:41:40","date_gmt":"2025-02-11T16:41:40","guid":{"rendered":"https:\/\/www.pagesmode.com\/actu\/?p=285"},"modified":"2026-02-18T15:04:43","modified_gmt":"2026-02-18T14:04:43","slug":"micro-pm-n2-leo-ugo","status":"publish","type":"post","link":"https:\/\/www.pagesmode.com\/actu\/micro-pm-n2-leo-ugo\/","title":{"rendered":"Micro PM : L\u00e9o & Ugo"},"content":{"rendered":"\n

Pour cette deuxi\u00e8me \u00e9dition de notre Micro PM<\/strong>, nous avons eu le plaisir de rencontrer Ugo, pr\u00e9sident de la marque L\u00e9o & Ugo<\/a><\/strong>, une maison de pr\u00eat-\u00e0-porter haut de gamme qui allie \u00e9l\u00e9gance et modernit\u00e9. L\u2019interview a eu lieu lors du salon Who\u2019s Next<\/a><\/strong>, en janvier 2025, \u00e0 Paris, o\u00f9 la marque a une nouvelle fois d\u00e9montr\u00e9 son savoir-faire et son sens du d\u00e9tail.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Pouvez-vous vous pr\u00e9senter et nous parler de la marque L\u00e9o & Ugo<\/a> ?<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>
\n

Oui, bonjour, je m’appelle Ugo Amsallem, je suis le pr\u00e9sident de la soci\u00e9t\u00e9 L\u00e9o & Ugo. L\u00e9o & Ugo est une marque de pr\u00eat-\u00e0-porter f\u00e9minin, plut\u00f4t haut de gamme, qui privil\u00e9gie la mode fran\u00e7aise sous toutes ses formes. L’objectif de L\u00e9o & Ugo, c’est de d\u00e9mocratiser l’acc\u00e8s au luxe avec un aspect inclusif. Nous habillons toutes les femmes, du 36 au 48.<\/em><\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

D’o\u00f9 tirez-vous vos inspirations pour les collections ?<\/strong><\/h2>\n\n\n\n

Nos inspirations sont multiples pour la simple et bonne raison que nous d\u00e9veloppons des collections de plus de 750 mod\u00e8les, que nous pr\u00e9sentons sur 40 march\u00e9s diff\u00e9rents. Nous sommes pr\u00e9sents \u00e0 travers le monde via des Showrooms physiques, nous pr\u00e9sentons nos collections et nous vendons dans des boutiques multimarques.<\/em><\/p>\n\n\n\n

L’inspiration vient souvent de nos voyages. Par exemple, la collection printemps-\u00e9t\u00e9 2025 est inspir\u00e9e d\u2019un voyage \u00e0 Essaouira, au Maroc. Nous avons \u00e9t\u00e9 fascin\u00e9s par tout l’artisanat local : c\u00e9ramique, tricotage, tapisserie. Nous avons utilis\u00e9 cet artisanat comme source d\u2019inspiration pour cr\u00e9er une collection exclusive avec des couleurs chaudes et des volumes amples.<\/em><\/p>\n\n\n\n

\"Collection<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Quel message souhaitez-vous transmettre \u00e0 travers vos collections ?<\/strong><\/h2>\n\n\n\n

Il n’y a pas de message particulier dans cette collection. L’id\u00e9e, comme pour toute marque de pr\u00eat-\u00e0-porter, c’est de faire r\u00eaver la client\u00e8le et de la faire voyager avec nous. La vie peut \u00eatre parfois morose et cyclique, et le souhait de chaque cr\u00e9ateur est de faire r\u00eaver \u00e0 travers ses cr\u00e9ations. C’est ce que nous essayons de faire, saison apr\u00e8s saison, en offrant des cr\u00e9ations toujours plus exclusives.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Comment la marque s\u2019engage-t-elle sur le plan environnemental ?<\/strong><\/h2>\n\n\n\n

Nous nous engageons \u00e0 diff\u00e9rents niveaux, que ce soit dans le cycle de production ou dans le cycle de vente.

Aujourd’hui, 90 % de notre chiffre d’affaires est r\u00e9alis\u00e9 sur la base de pr\u00e9commandes. Cela signifie que nous savons exactement o\u00f9 vont les productions, ce qui permet de r\u00e9duire l\u2019impact environnemental en limitant la surproduction. En stockant seulement 10 % de nos collections, nous limitons nos invendus \u00e0 2 %, un taux tr\u00e8s faible dans la mode.

Nous avons \u00e9galement mis en place une boutique \u00ab\u00a0Archives\u00a0\u00bb dans le c\u0153ur de Paris pour recycler les invendus et les prototypes. De plus, nous reprenons les v\u00eatements en seconde vie et offrons une remise de 20 % \u00e0 nos clients sur les prochaines collections lorsqu\u2019ils nous retournent des pi\u00e8ces que nous restaurons. Ces v\u00eatements sont ensuite vendus sur ce segment de seconde vie. Nous avons aussi un onglet \u00ab\u00a0Archives\u00a0\u00bb sur notre site internet pour offrir des cr\u00e9ations des saisons pr\u00e9c\u00e9dentes.<\/em><\/p>\n\n\n\n

\"\u00c0<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Que r\u00e9serve l\u2019avenir pour L\u00e9o & Ugo en termes de grands projets ?<\/strong><\/h2>\n\n\n\n

Nous \u00e9vitons de parler de \u00ab\u00a0grands projets\u00a0\u00bb pour rester humbles. Cela dit, nos priorit\u00e9s sont le d\u00e9veloppement du retail et du digital. Nous souhaitons renforcer notre pr\u00e9sence nationale et d\u00e9velopper notre offre B2C en ligne. Le digital est au c\u0153ur de nos efforts r\u00e9cents, r\u00e9duisant les flux logistiques et assurant une stabilit\u00e9 \u00e9conomique malgr\u00e9 l\u2019instabilit\u00e9 mondiale.

\u00c0 plus long terme, nous aimerions ouvrir des boutiques \u00e0 l\u2019international, via des franchis\u00e9s ou des importateurs.<\/em><\/p>\n\n\n\n

\"Collection<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Quels conseils donneriez-vous \u00e0 une jeune marque qui d\u00e9bute ?<\/strong><\/h2>\n\n\n\n

L’industrie de la mode est tr\u00e8s concurrentielle, et mes conseils sont d\u2019\u00eatre pers\u00e9v\u00e9rant et rigoureux. Il est essentiel de ne pas se pr\u00e9cipiter, mais de se concentrer sur une niche, l\u2019exceller et innover en communication.<\/em>

Les pop-ups et les salons internationaux sont \u00e9galement des leviers importants pour d\u00e9velopper l\u2019image et la distribution d\u2019une marque. Bien que cela demande des investissements cons\u00e9quents, c\u2019est primordial pour r\u00e9ussir.<\/em><\/p>\n\n\n\n

Avez-vous un message ou une exp\u00e9rience \u00e0 partager ?<\/strong><\/h2>\n\n\n\n

Ce que je voudrais partager, c\u2019est que tout coup dur peut devenir une force. Comme beaucoup dans le secteur de la mode, nous avons \u00e9t\u00e9 tr\u00e8s impact\u00e9s par le COVID. Les annulations de commandes et les cycles de production longs ont rendu la p\u00e9riode difficile. Nous sommes dans le \u00ab\u00a0slow fashion\u00a0\u00bb, avec des cycles de production de 4 mois. Malgr\u00e9 tout, nous avons appris \u00e0 travailler diff\u00e9remment, et cela nous a permis une croissance extraordinaire cette ann\u00e9e.
Il ne faut jamais se d\u00e9courager, car les \u00e9preuves nous apprennent \u00e0 aller plus loin et plus vite.<\/em>
<\/p>\n\n\n\n

\"Collier<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Micro PM n\u00b01 : Virginie Darling<\/a><\/strong>
Micro PM n\u00b03 : Please<\/strong>
Micro PM n\u00b04 : Kanop\u00e9<\/strong><\/h3>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour cette deuxi\u00e8me \u00e9dition de notre Micro PM, nous avons eu le plaisir de rencontrer Ugo, pr\u00e9sident de la marque L\u00e9o & Ugo, une maison de pr\u00eat-\u00e0-porter haut de gamme qui allie \u00e9l\u00e9gance et modernit\u00e9. L\u2019interview a eu lieu lors du salon Who\u2019s Next, en janvier 2025, \u00e0 Paris, o\u00f9 la marque a une nouvelle […]<\/p>\n","protected":false},"author":2,"featured_media":293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nMicro PM : L\u00e9o & Ugo - Blog PagesMode<\/title>\n<meta name=\"description\" content=\"Plongez dans l\u2019univers raffin\u00e9 de L\u00e9o & Ugo avec notre interview exclusive d\u2019Ugo, Pr\u00e9sident de la marque de pr\u00eat-\u00e0-porter haut de gamme...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pagesmode.com\/actu\/micro-pm-n2-leo-ugo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micro PM : L\u00e9o & Ugo - 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