{"id":298,"date":"2025-02-19T17:00:46","date_gmt":"2025-02-19T16:00:46","guid":{"rendered":"https:\/\/www.pagesmode.com\/actu\/?p=298"},"modified":"2026-04-24T14:40:00","modified_gmt":"2026-04-24T13:40:00","slug":"micro-pm-n2-kanope","status":"publish","type":"post","link":"https:\/\/www.pagesmode.com\/actu\/micro-pm-n2-kanope\/","title":{"rendered":"Micro PM : Kanop\u00e9"},"content":{"rendered":"\n

Pour cette deuxi\u00e8me \u00e9dition de notre Micro PM<\/strong>, nous avons eu le plaisir de rencontrer C\u00e9line et La\u00ebtitia Allain, les deux s\u0153urs cog\u00e9rantes de la marque Kanop\u00e9<\/strong><\/a>. L\u2019interview a \u00e9t\u00e9 r\u00e9alis\u00e9e lors du salon Who\u2019s Next<\/a>, en janvier 2025, \u00e0 Paris.<\/p>\n\n\n\n

Pouvez-vous vous pr\u00e9senter et nous parler de l\u2019histoire de Kanop\u00e9 ?<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>
\n

Oui, donc moi, je suis C\u00e9line Allain. Je suis cog\u00e9rante de la soci\u00e9t\u00e9 Fun Adventure et de la marque Kanop\u00e9. Voici ma s\u0153ur Laetitia. Nous sommes deux s\u0153urs cog\u00e9rantes de la soci\u00e9t\u00e9 : moi, je m\u2019occupe du commercial et du marketing, et Laetitia s\u2019occupe de la collection, de la cr\u00e9ation et de la production.<\/em><\/p>\n<\/div><\/div>\n\n\n\n

La marque s\u2019appelle Kanop\u00e9. L\u2019histoire de la marque remonte \u00e0 une petite trentaine d\u2019ann\u00e9es. Ce sont nos deux parents qui ont cr\u00e9\u00e9 la soci\u00e9t\u00e9. \u00c0 la base, nous \u00e9tions des sp\u00e9cialistes du pantalon. Ensuite, nous avons \u00e9volu\u00e9 pour r\u00e9pondre aux besoins des clients. \u00c7a fait maintenant plusieurs ann\u00e9es que nous proposons une collection enti\u00e8re, tout en gardant l\u2019ADN du pantalon, qui est notre savoir-faire.<\/em><\/p>\n\n\n\n

L\u2019histoire de la marque, c\u2019est aussi des valeurs qui nous sont ch\u00e8res et qui nous ont \u00e9t\u00e9 inculqu\u00e9es par nos parents. Nous sommes une entreprise familiale, comme vous l\u2019avez compris. De ce fait, le proche import est une des valeurs importantes pour la marque Kanop\u00e9. Donc, 95 % de la collection<\/a> est fabriqu\u00e9e en Tunisie. Ensuite, nous avons de la maille en Italie et quelques pi\u00e8ces au Portugal.<\/em><\/p>\n\n\n\n

\"Les<\/figure>\n\n\n\n

Quelle est l\u2019inspiration derri\u00e8re votre nouvelle collection ?<\/strong><\/h2>\n\n\n\n

Pour cette collection, l\u2019inspiration a \u00e9t\u00e9… Alors, il faut savoir que la nature est souvent une grande source d\u2019inspiration pour Kanop\u00e9, souvent inconsciemment. Mais c\u2019est vrai que les couleurs et les mati\u00e8res naturelles nous sont ch\u00e8res chez Kanop\u00e9.<\/em><\/p>\n\n\n\n

Cette ann\u00e9e, Laetitia nous a propos\u00e9 une collection en quatre th\u00e8mes distincts, mais en g\u00e9n\u00e9ral, on fait en sorte que toutes nos pi\u00e8ces se mixent entre elles. Donc, on va avoir une inspiration qu\u2019on a appel\u00e9e L\u00e9gende d\u2019automne, dans un colorama \u2013 vous l\u2019aurez compris \u2013 tr\u00e8s automnal, dans les marrons. Bien s\u00fbr, vu que c\u2019est une couleur tr\u00e8s tendance. Dans ce th\u00e8me, on y a apport\u00e9 un imprim\u00e9 tr\u00e8s fort qui est le l\u00e9opard. Le l\u00e9opard est encore tr\u00e8s pr\u00e9sent. Chez Kanop\u00e9, on a voulu jouer un l\u00e9opard plut\u00f4t doux et chic, pas criard, avec de tr\u00e8s beaux velours.<\/em><\/p>\n\n\n\n

Ensuite, on va avoir une inspiration qu\u2019on a appel\u00e9e Wildside. C\u2019est un petit peu… on va dire, campagne anglaise, avec un colorama plut\u00f4t dans les verts et les bronzes. On y apporte des mati\u00e8res rassurantes et cocooning pour l\u2019hiver.<\/em><\/p>\n\n\n\n

Ensuite, on va avoir un th\u00e8me qu\u2019on a appel\u00e9 Passion de N\u00eemes. C\u2019est un th\u00e8me tr\u00e8s fort chez Kanop\u00e9, parce que, comme je vous l\u2019ai dit tout \u00e0 l\u2019heure, on est sp\u00e9cialistes du pantalon, donc du jean \u00e0 la base. Le denim est tr\u00e8s tendance, donc \u00e7a tombe tr\u00e8s bien, c\u2019est notre savoir-faire. On va avoir un th\u00e8me denim, mais aussi avec du lyocell, qu\u2019on adore. Sur l\u2019\u00e9t\u00e9, c\u2019est tr\u00e8s l\u00e9ger, mais on peut aussi l\u2019avoir sur l\u2019hiver, avec des versions un peu plus lourdes.<\/em><\/p>\n\n\n\n

Enfin, on a un dernier th\u00e8me qu\u2019on a appel\u00e9 Modern Love. C\u2019est un th\u00e8me plus f\u00e9minin, plus city, avec un petit peu de jean aussi, mais agr\u00e9ment\u00e9 de rose et de rouge pour le c\u00f4t\u00e9 plus girly.<\/em><\/p>\n\n\n\n

\"Collection<\/figure>\n\n\n\n

Quels sont vos engagements environnementaux ?<\/strong><\/h2>\n\n\n\n

Comme C\u00e9line l\u2019expliquait, le fait qu\u2019on fasse le choix de travailler sur du proche import, en Tunisie, au Maghreb, en Italie et au Portugal, c\u2019est d\u00e9j\u00e0 un choix important. Ensuite, on fait tr\u00e8s attention au choix de nos mati\u00e8res premi\u00e8res et des fournisseurs avec qui nous travaillons. On est quand m\u00eame sur un sourcing tr\u00e8s europ\u00e9en. On va travailler au maximum avec des cotons issus de l\u2019agriculture biologique. On utilise tr\u00e8s rarement du polyester, et quand on en travaille, il est recycl\u00e9.<\/em><\/p>\n\n\n\n

On \u00e9vite au maximum d\u2019ajouter des supports papier ou carton inutiles sur nos produits. Nos \u00e9tiquettes, par exemple, sont fabriqu\u00e9es avec des mati\u00e8res recycl\u00e9es ou recyclables. Enfin, depuis quelques saisons, sur un maximum de produits, on a d\u00e9cid\u00e9 de ne plus les emballer dans des sacs plastiques, pour \u00e9viter les d\u00e9chets inutiles.<\/em><\/p>\n\n\n\n

\"Photo<\/figure>\n\n\n\n

Comment voyez-vous la marque Kanop\u00e9 dans 5 ans ?<\/strong><\/h2>\n\n\n\n

Alors\u2026 c\u2019est vrai qu\u2019on est dans un march\u00e9 tr\u00e8s compliqu\u00e9, donc voir \u00e0 5 ans aujourd\u2019hui, c\u2019est pas facile. On n\u2019a pas vraiment de visibilit\u00e9. Ce qu\u2019on peut esp\u00e9rer pour Kanop\u00e9 dans 5 ans, c\u2019est s\u2019ouvrir peut-\u00eatre un petit peu \u00e0 l\u2019international. L\u00e0, on a eu la chance de rencontrer quelqu\u2019un pour la Belgique, donc c\u2019est un d\u00e9but prometteur. On a d\u00e9j\u00e0 eu des clients belges sur le salon, et la collection leur pla\u00eet. Donc, ce qu\u2019on peut esp\u00e9rer, c\u2019est \u00e7a : s\u2019ouvrir un peu \u00e0 l\u2019Europe.<\/em><\/p>\n\n\n\n

Quels conseils donneriez-vous \u00e0 de jeunes cr\u00e9ateurs ?<\/strong><\/h2>\n\n\n\n

Moi, je dirais qu\u2019il faut s\u2019entourer de bonnes personnes. Un jeune cr\u00e9ateur peut avoir le sens de la cr\u00e9ation, mais vendre ses produits, c\u2019est encore autre chose. Il faut conna\u00eetre le march\u00e9, s\u2019entourer de personnes professionnelles et d\u00e9j\u00e0 pr\u00e9sentes sur le march\u00e9. Gardez la passion et ne vous d\u00e9motivez pas dans les p\u00e9riodes compliqu\u00e9es, parce que tout le monde en rencontre.<\/em><\/p>\n\n\n\n

Il est important que les cr\u00e9ateurs soient en phase avec eux-m\u00eames et leur fa\u00e7on de penser. Il faut aussi travailler autour des mati\u00e8res qu\u2019ils utilisent. On a besoin d\u2019un monde r\u00e9fl\u00e9chi par rapport \u00e0 la consommation. Ne partez pas dans tous les sens : travaillez sur des mati\u00e8res recycl\u00e9es et r\u00e9fl\u00e9chissez \u00e0 la mutualisation des mati\u00e8res premi\u00e8res.<\/em><\/p>\n\n\n\n

Un dernier mot pour les boutiques ?<\/strong><\/h2>\n\n\n\n

Venez d\u00e9couvrir Kanop\u00e9 ! C\u2019est une marque qui a pour but d\u2019habiller toutes les femmes : les femmes actives, modernes, qui aiment leur confort et les looks d\u2019aujourd\u2019hui.<\/em><\/p>\n\n\n\n

\"C\u00e9line<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour cette deuxi\u00e8me \u00e9dition de notre Micro PM, nous avons eu le plaisir de rencontrer C\u00e9line et La\u00ebtitia Allain, les deux s\u0153urs cog\u00e9rantes de la marque Kanop\u00e9. L\u2019interview a \u00e9t\u00e9 r\u00e9alis\u00e9e lors du salon Who\u2019s Next, en janvier 2025, \u00e0 Paris. Pouvez-vous vous pr\u00e9senter et nous parler de l\u2019histoire de Kanop\u00e9 ? Oui, donc moi, […]<\/p>\n","protected":false},"author":2,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micro-pm"],"yoast_head":"\nMicro PM : Kanop\u00e9 - Blog PagesMode<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l'interview exclusive de C\u00e9line et La\u00ebtitia Allain, cog\u00e9rantes de Kanop\u00e9, r\u00e9alis\u00e9e au salon Who\u2019s Next 2025. 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