{"id":546,"date":"2026-03-04T16:49:52","date_gmt":"2026-03-04T15:49:52","guid":{"rendered":"https:\/\/www.pagesmode.com\/actu\/?p=546"},"modified":"2026-04-24T13:53:02","modified_gmt":"2026-04-24T12:53:02","slug":"premiere-classe-matter-and-shape-la-creation-sous-toutes-les-formes","status":"publish","type":"post","link":"https:\/\/www.pagesmode.com\/actu\/premiere-classe-matter-and-shape-la-creation-sous-toutes-les-formes\/","title":{"rendered":"Premiere Classe x Matter and Shape : l\u2019alliance cr\u00e9ative"},"content":{"rendered":"\n

Alors que les podiums \u00e9lectrisent Paris, un autre rendez-vous fait vibrer le Jardin des Tuileries. Le temps de la Fashion Week, deux salons professionnels<\/strong>, (Premiere Classe<\/a> et Matter and Shape<\/a>) unissent leurs forces et transforment le lieu en v\u00e9ritable laboratoire d\u2019id\u00e9es.  <\/p>\n\n\n\n

Du 6 au 9 mars 2026<\/strong>, entre deux d\u00e9fil\u00e9s, acheteurs, journalistes et d\u00e9nicheurs de tendances affluent\u2026 pas pour fl\u00e2ner, mais pour plonger dans un concentr\u00e9 de cr\u00e9ation o\u00f9 accessoires et design contemporain dialoguent sans fausse note.  <\/p>\n\n\n\n

L\u2019id\u00e9e est simple : r\u00e9unir au m\u00eame endroit, la mode et le design. \u00c0 la cl\u00e9, une immersion inspirante, un concentr\u00e9 de cr\u00e9ativit\u00e9, o\u00f9 l\u2019on peut rep\u00e9rer le prochain it-bag, tomber amoureux d\u2019une lampe ou repartir avec l\u2019envie urgente de tout r\u00e9inventer, de son vestiaire \u00e0 son int\u00e9rieur.   <\/p>\n\n\n\n

Premiere Classe : l\u2019accessoire mis en sc\u00e8ne <\/strong>\u00a0<\/h2>\n\n\n\n

Depuis plus de trente ans, Premiere Classe<\/strong> joue les entremetteurs entre cr\u00e9ateurs et acheteurs internationaux. Install\u00e9 au c\u0153ur des Tuileries, le salon est sp\u00e9cialis\u00e9 dans les accessoires, ce d\u00e9tail qui n\u2019en est jamais un.\u00a0<\/p>\n\n\n\n

Bijoux, maroquinerie, chaussures, foulards, lunettes, chapellerie : ici, tout ce qui peut transformer une silhouette est scrut\u00e9, manipul\u00e9 et photographi\u00e9.  <\/p>\n\n\n\n

Avec 270 marques<\/strong> internationales, Premiere Classe reste l\u2019un des rendez-vous majeurs d\u00e9di\u00e9s aux accessoires<\/strong> de mode. Mais cette \u00e9dition, comme les pr\u00e9c\u00e9dentes, ne se contente pas d\u2019aligner les stands, elle transforme l\u2019espace en parcours sensoriel.\u00a0<\/p>\n\n\n\n

La sc\u00e9nographie<\/strong> imagin\u00e9e par Le Studio Costa-Molinos<\/strong>, repose sur un \u00e9l\u00e9ment central : la lumi\u00e8re.<\/strong> Loin d\u2019un \u00e9clairage uniforme, l\u2019ambiance promet un cr\u00e9puscule permanent. Halos diffus, contrastes doux, nuances chaudes. Cette approche ralentit volontairement la visite. On observe, on s\u2019approche, on touche. L’ exp\u00e9rience devient alors presque mus\u00e9ale.<\/p>\n\n\n\n

\"\"
\u00a9WSN<\/figcaption><\/figure>\n\n\n\n

\u201c<\/strong>The Selection<\/em><\/strong>\u201d la porte d\u2019entr\u00e9e curatoriale <\/strong> <\/h3>\n\n\n\n

Avant d\u2019acc\u00e9der \u00e0 l\u2019espace exposants, les visiteurs passeront par \u201cThe Selection\u201d<\/strong>, un lieu d\u2019introduction pens\u00e9 comme une exposition<\/strong>.<\/p>\n\n\n\n

Marylin Fitoussi<\/strong> a eu carte blanche. Costumi\u00e8re reconnue pour son travail sur la s\u00e9rie \u00ab\u202fEmily in Paris\u202f\u00bb<\/strong><\/em>, elle pr\u00e9sente une s\u00e9lection qui m\u00eale pi\u00e8ces embl\u00e9matiques, objets singuliers et cr\u00e9ations contemporaines, \u00e9tablissant un dialogue subtil entre h\u00e9ritage et modernit\u00e9.   <\/p>\n\n\n\n

Cette zone joue un r\u00f4le strat\u00e9gique : elle donne une grille de lecture esth\u00e9tique du salon. Ce sera une mise en perspective de ce qui d\u00e9finit la mode aujourd\u2019hui.  <\/p>\n\n\n\n

Jeune cr\u00e9ation <\/strong> <\/h4>\n\n\n\n

L\u2019\u00e9dition 2026 accorde une place importante aux talents \u00e9mergents<\/strong> et aux structures qui soutiennent leur d\u00e9veloppement.  <\/p>\n\n\n\n

Le festival de mode de<\/strong> Hy\u00e8res<\/strong> sera \u00e9galement pr\u00e9sent, offrant l\u2019occasion de d\u00e9couvrir les laur\u00e9ats de sa 40\u1d49 \u00e9dition. Accompagn\u00e9 par l\u2019incubateur de jeunes entrepreneurs et les maisons historiques, Au-del\u00e0 du Cuir<\/strong><\/em> (ADC)<\/strong>, cet \u00e9v\u00e9nement illustre le r\u00f4le du salon comme v\u00e9ritable plateforme de lancement vers le march\u00e9 international.  <\/p>\n\n\n\n

\ud83d\udc49 Retrouvez-les d\u00e8s l\u2019entr\u00e9e sous la tente Louvre et Tuileries <\/em> <\/p>\n\n\n\n

Plus loin, l\u2019espace Brut Icon<\/strong> agit comme un laboratoire de la jeune cr\u00e9ation. Les marques \u00e9mergentes et les projets conceptuels occupent le devant de la sc\u00e8ne. Une s\u00e9lection de marques et signatures montantes du milieu sera pr\u00e9sent\u00e9e.  
  <\/p>\n\n\n\n

\u00ab\u202fLe Book\u202f\u00bb, le salon prend le temps de r\u00e9fl\u00e9chir <\/strong> <\/h3>\n\n\n\n

Parce que montrer ne suffit pas, l\u2019\u00e9dition 2026 int\u00e8gre un programme de conf\u00e9rences organis\u00e9 par \u00ab Le Book \u00bb, une r\u00e9f\u00e9rence du milieu cr\u00e9atif depuis 1982. <\/p>\n\n\n\n

Cet espace rassemblera discussions et prises de parole autour des enjeux actuels de la mode et du design. Professionnels, cr\u00e9ateurs et experts y \u00e9changeront sur les mutations du secteur, offrant une dimension plus analytique de l\u2019\u00e9v\u00e9nement. <\/p>\n\n\n\n

Chaque jour trois conf\u00e9rences auront lieu. L\u2019 occasion d\u2019en savoir plus sur la relation entre la mode et la musique, le sport, mais \u00e9galement d\u2019\u00e9voquer les \u00e9volutions du milieu.   <\/p>\n\n\n\n

Un Showroom sign\u00e9 RUN x ANDAM<\/strong><\/h2>\n\n\n\n

Run,<\/strong> lanc\u00e9 en 2024 par le groupe WSN<\/strong>, propose une plateforme d\u2019organisation de d\u00e9fil\u00e9s, showrooms commerciaux et aftershows. Cette m\u00eame ann\u00e9e, Run s\u2019associe avec L\u2019ANDAM <\/strong>(Association Nationale pour le D\u00e9veloppement des Arts de la Mode) pour cr\u00e9er un showroom<\/strong> multimarques<\/strong> pour les cr\u00e9ateurs \u00e9mergents. <\/p>\n\n\n\n

Du 6-9 mars, le showroom prendra place aux c\u00f4t\u00e9s de ces deux salons professionnels. Fid\u00e8le \u00e0 son r\u00f4le pour cette 4e \u00e9dition<\/strong>, le showroom pr\u00e9sentera plus d\u2019une dizaine de marques de pr\u00eat-\u00e0-porter et d\u2019accessoires.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Matter and Shape : un salon d\u00e9di\u00e9 au design contemporain <\/strong> <\/h2>\n\n\n\n

En sortant de Premiere Classe, le regard change \u00ab d\u2019\u00e9chelle \u00bb. Avec Matter and Shape,<\/strong> on passe de l\u2019objet port\u00e9 \u00e0 l\u2019objet v\u00e9cu.\u00a0<\/p>\n\n\n\n

Lanc\u00e9 r\u00e9cemment, ce salon d\u00e9di\u00e9 au design contemporain explore mobilier, objets et architecture d\u2019int\u00e9rieur. Sa proximit\u00e9 imm\u00e9diate avec Premi\u00e8re Classe n\u2019est pas anodine, c\u2019est le prolongement de la r\u00e9flexion sur le lifestyle. <\/p>\n\n\n\n

La sc\u00e9nographie <\/strong>y adopte une logique diff\u00e9rente. C\u2019est JA Project<\/strong> qui la signe, avec le th\u00e8me \u201cScale<\/strong>\u201d\u202f: un v\u00e9ritable jeu de proportions s\u2019installe. <\/p>\n\n\n\n

L\u00e0 o\u00f9 Premiere Classe met en valeur des pi\u00e8ces individuelles. Matter and Shape construit des environnements.\u00a0<\/p>\n\n\n\n

\"\"
\u00a9Matthieu Lavanchy, WSN <\/figcaption><\/figure>\n\n\n\n

Les Tuileries, base strat\u00e9gique <\/strong> <\/h2>\n\n\n\n

Situ\u00e9 entre le Mus\u00e9e du Louvre et la Place de la Concorde, le Jardin des Tuileries b\u00e9n\u00e9ficie d\u2019une centralit\u00e9 id\u00e9ale<\/strong>. \u00c0 la fois accessible et hautement visible, le site s\u2019inscrit pleinement dans le dispositif parisien et prolonge naturellement l\u2019effervescence de la Fashion Week. <\/p>\n\n\n\n

Les structures temporaires des deux salons professionnels y d\u00e9ploient un espace d\u2019exposition g\u00e9n\u00e9reux, sans jamais s\u2019\u00e9loigner du c\u0153ur de la capitale. <\/p>\n\n\n\n

Au final, l\u2019\u00e9dition 2026<\/strong> de Premiere Classe et Matter and Shape d\u00e9passe la simple juxtaposition d\u2019exposants. Elle propose un parcours pens\u00e9 dans les moindres d\u00e9tails.\u00a0<\/p>\n\n\n\n

Une organisation millim\u00e9tr\u00e9e au service d\u2019un objectif clair : montrer, connecter, projeter la cr\u00e9ation <\/strong>actuelle sur le devant de la sc\u00e8ne.   <\/p>\n\n\n\n

Nina Silva l PagesMode<\/a> <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que les podiums \u00e9lectrisent Paris, un autre rendez-vous fait vibrer le Jardin des Tuileries. Le temps de la Fashion Week, deux salons professionnels, (Premiere Classe et Matter and Shape) unissent leurs forces et transforment le lieu en v\u00e9ritable laboratoire d\u2019id\u00e9es.   Du 6 au 9 mars 2026, entre deux d\u00e9fil\u00e9s, acheteurs, journalistes et d\u00e9nicheurs de […]<\/p>\n","protected":false},"author":2,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,13],"tags":[],"class_list":["post-546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-evenements"],"yoast_head":"\nPremiere Classe x Matter and Shape : l\u2019alliance cr\u00e9ative - Blog PagesMode<\/title>\n<meta name=\"description\" content=\"Aux Tuileries, deux salons professionnels majeurs : Premi\u00e8re Classe et Matter and Shape, entre accessoires de mode et design contemporain.\" 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