{"id":629,"date":"2026-03-19T12:27:26","date_gmt":"2026-03-19T11:27:26","guid":{"rendered":"https:\/\/www.pagesmode.com\/actu\/?p=629"},"modified":"2026-04-24T13:52:40","modified_gmt":"2026-04-24T12:52:40","slug":"micro-pm-x-loic-van-den-haselkamp","status":"publish","type":"post","link":"https:\/\/www.pagesmode.com\/actu\/micro-pm-x-loic-van-den-haselkamp\/","title":{"rendered":"MICRO PM x LO\u00cfC VAN DEN HASELKAMP"},"content":{"rendered":"\n

Lors de notre \u00e9change avec Lo\u00efc, dirigeant de Moonpack<\/a>, il nous a parl\u00e9 d’une entreprise familiale qui a su se r\u00e9inventer. Troisi\u00e8me g\u00e9n\u00e9ration aux commandes, il a transform\u00e9 une soci\u00e9t\u00e9 d’import d’emballages en une marque moderne, agile, capable de servir aussi bien le petit commerce que le grand compte et de viser, comme son nom l’indique, beaucoup plus haut.<\/em><\/strong><\/p>\n\n\n\n

Comment est n\u00e9e l\u2019id\u00e9e de Moonpack et quel constat de d\u00e9part a motiv\u00e9 sa cr\u00e9ation ?<\/strong> <\/h2>\n\n\n\n

\u201cGalant Emballage, c\u2019est une soci\u00e9t\u00e9 familiale fond\u00e9e en 1978, sp\u00e9cialis\u00e9e dans l\u2019import et la distribution d\u2019emballages pour les commerces. Avant le Covid, on cherchait des solutions pour rendre accessibles, en petite s\u00e9rie et en livraison rapide, des produits qu\u2019on importait jusqu\u2019alors uniquement en grande quantit\u00e9. On a commenc\u00e9 \u00e0 investir dans cette direction, et le Covid a tout acc\u00e9l\u00e9r\u00e9. C\u2019est comme \u00e7a qu\u2019est n\u00e9 Moonpack. Une offre de grossiste rendue accessible en petite s\u00e9rie, avec des technologies d\u2019impression en interne et une logistique rapide. Le mot accessibilit\u00e9, c\u2019est vraiment le c\u0153ur de la strat\u00e9gie, permettre aux gens d\u2019avoir des choses qu\u2019ils ne pourraient pas se permettre sans nous. Je suis la troisi\u00e8me g\u00e9n\u00e9ration de la famille. Apr\u00e8s des \u00e9tudes \u00e0 HEC et deux ans en business development dans le secteur pharmaceutique, j\u2019ai repris les r\u00eanes de l\u2019entreprise familiale. Ce n\u2019\u00e9tait pas une destin\u00e9e trac\u00e9e d\u2019avance, c\u2019\u00e9tait avant tout une opportunit\u00e9 d\u2019entrepreneuriat que j\u2019ai saisie.\u201d<\/em> <\/p>\n\n\n\n

D\u2019o\u00f9 vient le nom Moonpack ?<\/strong> <\/h2>\n\n\n\n

\u201c Au d\u00e9part, on s\u2019appelait\u00a0Chronopack, une r\u00e9f\u00e9rence directe \u00e0 la rapidit\u00e9 de livraison. Des contraintes li\u00e9es \u00e0 l\u2019enregistrement de la marque nous ont oblig\u00e9s \u00e0 ne l\u2019utiliser que sur une seule cat\u00e9gorie de produits. On a pris \u00e7a comme un signal : il \u00e9tait temps de changer de nom, et de changer d\u2019image.\u00a0Chronopack\u00a0nous enfermait dans une posture d\u2019urgence et d\u2019express. Or notre ambition allait bien au-del\u00e0 : devenir un partenaire \u00e0 part enti\u00e8re de nos clients, y compris pour des projets sur mesure. Le nouveau nom devait refl\u00e9ter \u00e7a. Moon, la lune, dit quelque chose d\u2019infini, d\u2019ambitieux. Tout le monde veut viser la lune. \u00c7a ouvre aussi un champ de slogans forts : \u00ab the\u00a0Moon\u00a0or\u00a0Nothing\u00a0\u00bb. Notre d\u00e9marche se construit autour d\u2019une volont\u00e9 d\u2019avancer, l\u2019ambition\u00a0est la cl\u00e9\u201d<\/em>.<\/p>\n\n\n\n

Comment se d\u00e9roule concr\u00e8tement la cr\u00e9ation d\u2019un emballage chez Moonpack, de la demande au produit final ?<\/strong> <\/h2>\n\n\n\n

\u201c Il y a deux parcours bien distincts. Le premier, c\u2019est la gamme standard, tout se passe en ligne. Le client identifie son produit, choisit ses options : nombre de faces, couleur, dorure \u00e0 chaud et commande directement sur le site. Nos graphistes en interne prennent en charge le design, r\u00e9alisent un bon \u00e0 tirer et le soumettent au client via la plateforme. D\u00e8s l\u2019accord du client, la commande est automatiquement dispatch\u00e9e en production. Le d\u00e9lai moyen est de 48 heures.<\/em> <\/p>\n\n\n\n

\"\"
Retrouvez l’ensemble de leur catalogue sur le site de moonpack.com<\/figcaption><\/figure>\n\n\n\n


Le deuxi\u00e8me parcours, c\u2019est le sur-mesure, ce qu\u2019on appelle en interne le MTO, Manufacturing to Order. Il repr\u00e9sente aujourd\u2019hui 50 % de notre chiffre d\u2019affaires. Tout part du cahier des charges du client. On fait une offre, on n\u00e9gocie les conditions, et une fois les acomptes re\u00e7us, on lance le travail de design et de pr\u00e9-presse en collaboration \u00e9troite avec le client. La production est ensuite confi\u00e9e \u00e0 nos usines partenaires. Les d\u00e9lais vont de deux semaines \u00e0 quatre mois selon les volumes et l\u2019origine. \u00c0 la r\u00e9ception, on assure le contr\u00f4le, le stockage si besoin, et le dispatch fractionn\u00e9 pour les clients multi-points de vente.\u201d<\/em> <\/p>\n\n\n\n

Quels proc\u00e9d\u00e9s d\u2019impression utilisez-vous et pourquoi ce choix ?<\/strong> <\/h2>\n\n\n\n

\u201c On utilise presque tout : impression digitale, UV, hotfoil, sc\u00e9nographie, et le contrecollage offset. L\u2019objectif, c\u2019est de ne jamais \u00eatre bloqu\u00e9 par un projet. Pour certains formats hors standard, comme du B0 en sc\u00e9nographie, on sous-traite mais on peut toujours proposer une alternative rapide en interne. C\u2019est \u00e7a, la capacit\u00e9 \u00e0 r\u00e9pondre \u00e0 toutes les demandes, concr\u00e8tement.<\/em> <\/p>\n\n\n\n

On maintient aussi un parc machines en r\u00e9serve, pr\u00eat \u00e0 \u00eatre activ\u00e9 d\u00e8s qu\u2019une opportunit\u00e9 se pr\u00e9sente. C\u2019est exactement ce qui nous a permis de r\u00e9agir tr\u00e8s vite au moment du Covid, les investissements \u00e9taient l\u00e0, en stand-by, et on a pu les d\u00e9ployer imm\u00e9diatement.\u201d<\/em> <\/p>\n\n\n\n

Quelle place occupe l\u2019\u00e9cologie dans la r\u00e9flexion globale de Moonpack ?<\/strong> <\/h2>\n\n\n\n

\u201c Le premier engagement, c\u2019est la proximit\u00e9. Produire en Belgique pour un march\u00e9 principalement fran\u00e7ais et belge, c\u2019est d\u00e9j\u00e0 r\u00e9duire consid\u00e9rablement l\u2019impact logistique. On est labellis\u00e9 FSC sous le nom Galant Emballage,\u00a0Moonpack\u00a0n\u2019\u00e9tant qu\u2019un nom commercial de la soci\u00e9t\u00e9. Sur la gamme e-commerce, on pousse tr\u00e8s activement nos clients vers la pochette en\u00a0kraft\u00a0labellis\u00e9e FSC : produite en Europe, imprim\u00e9e en Belgique, disponible en stock et livrable en 48 heures. C\u2019est, selon nous, la meilleure solution \u00e9cologique du march\u00e9 sur ce segment. Pour les bo\u00eetes e-commerce, on fabrique nous-m\u00eames \u00e0 partir de plaques de carton recycl\u00e9 \u00e0 100 %, issues de la cartonnerie fran\u00e7aise la plus proche du nord de la France. On ne choisit pas le moins cher, on choisit le plus proche. Ce carton est transform\u00e9 ici en Belgique, puis livr\u00e9 en France. C\u2019est un processus court, ma\u00eetris\u00e9, coh\u00e9rent. Et en parall\u00e8le, notre gamme de sacs\u00a0r\u00e9utilisables,coton, mati\u00e8res tiss\u00e9es, ne cesse de s\u2019\u00e9largir. On incite r\u00e9guli\u00e8rement nos clients \u00e0\u00a0faire ce passage du jetable au durable.\u201d\u00a0<\/em>\u00a0<\/p>\n\n\n\n

\"\"
pochette en\u00a0kraft\u00a0labellis\u00e9e FSC<\/em>, disponible sur le site<\/figcaption><\/figure>\n\n\n\n

Moonpack s’adresse-t-il \u00e0 tous les types de commerces, ou plut\u00f4t \u00e0 un profil de client en particulier ?<\/strong> <\/h2>\n\n\n\n

\u201c Pour chacun, on a la solution. Le petit commerce qui pense ne pas pouvoir acc\u00e9der \u00e0 des emballages de qualit\u00e9 ? Il se trompe. Le grand client qui nous per\u00e7oit comme un fournisseur d\u2019urgence, uniquement l\u00e0 quand il est en rupture ? Il se trompe aussi. Avec le d\u00e9partement MTO, on est capables de g\u00e9rer des projets logistiques complexes, des gros volumes, du long terme. Chez Moonpack, accessibilit\u00e9 et ambition ne sont pas un choix, c’est une promesse pour chacun.\u201d <\/em><\/p>\n\n\n\n

Nina Silva l PagesMode <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lors de notre \u00e9change avec Lo\u00efc, dirigeant de Moonpack, il nous a parl\u00e9 d’une entreprise familiale qui a su se r\u00e9inventer. 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