{"id":966,"date":"2026-06-23T14:32:19","date_gmt":"2026-06-23T13:32:19","guid":{"rendered":"https:\/\/www.pagesmode.com\/actu\/?p=966"},"modified":"2026-06-23T14:32:21","modified_gmt":"2026-06-23T13:32:21","slug":"guide-shopping-de-lete","status":"publish","type":"post","link":"https:\/\/www.pagesmode.com\/actu\/guide-shopping-de-lete\/","title":{"rendered":"Guide shopping de l\u2019\u00e9t\u00e9\u00a0\u00a0"},"content":{"rendered":"\n

L\u2019arriv\u00e9e de l\u2019\u00e9t\u00e9 signe toujours un petit changement d\u2019ambiance dans les dressings : les mati\u00e8res s\u2019all\u00e8gent, les silhouettes respirent et surtout, les couleurs douces et chaleureuses reprennent le dessus. Des teintes lumineuses, parfois plus solaires, qui donnent imm\u00e9diatement envie de composer des outfits p\u00e9tillants, frais et terriblement estivaux.<\/em><\/strong> Chez PagesMode, on a eu envie de vous simplifier la vie avec ce nouvel \u00e9pisode du guide shopping. L\u2019objectif ?  On vous donne des petits tip\u2019s pour vous aider \u00e0 rep\u00e9rer les pi\u00e8ces fortes de la saison, comprendre les associations qui fonctionnent, et surtout voir comment les mettre en valeur facilement et de fa\u00e7on sympa en boutique.<\/em><\/strong> Alors, c\u2019est parti pour devenir incollable sur les tendances 2026 !<\/em><\/strong> <\/p>\n\n\n\n

Le jaune = doux & affirm\u00e9<\/strong><\/h2>\n\n\n\n

Impossible de passer \u00e0 c\u00f4t\u00e9 de cette teinte cr\u00e9meuse<\/strong> qui envahit litt\u00e9ralement toutes les collections. Le jaune beurre <\/strong>est en t\u00eate cette ann\u00e9e. C\u2019est un peu le nouveau neutre<\/strong> chic<\/strong> de l\u2019\u00e9t\u00e9. Ni trop vif, ni trop fade, il illumine<\/strong> les silhouettes avec une \u00e9l\u00e9gance douce<\/strong>. On le retrouve dans les enseignes comme Mango<\/strong>, Zara<\/strong> ou Only<\/strong>, mais aussi dans les grandes maisons comme Chanel<\/strong>. En gros, il est partout.  <\/p>\n\n\n\n

Le rose = toujours aussi romantique<\/strong><\/h2>\n\n\n\n

On aime le porter flashy <\/strong>ou doux. Ind\u00e9tr\u00f4nable<\/strong>, le rose dans ses nuances les plus douces<\/strong> continue de nous s\u00e9duire. Cette ann\u00e9e, il se fait plus mature<\/strong>, presque nude<\/strong>. C\u2019est la couleur qui \u00e9voque autant la tendresse<\/strong> que la modernit\u00e9<\/strong>. Il est parfait pour des silhouettes estivales<\/strong> et l\u00e9g\u00e8res<\/strong>. Alors m\u00eame si on opte pour un joli fuchsia<\/strong>, id\u00e9al sur un beau bronzage, on aime aussi la discr\u00e9tion d\u2019un simple rose drag\u00e9e<\/strong>. Il est tr\u00e8s pr\u00e9sent chez Sister Jane<\/strong> qui le d\u00e9cline dans des univers romantiques<\/strong>, pastels<\/strong> ou \u00e9ditoriaux<\/strong>.  <\/p>\n\n\n\n

Le bleu = l’\u00e9vasion instantan\u00e9e<\/strong><\/h3>\n\n\n\n

Bleu brume<\/strong>, bleu lavande<\/strong> ou bleu roi<\/strong>. Sous toutes ses nuances, c\u2019est toujours la couleur star de l\u2019\u00e9t\u00e9. Il matche chaque ann\u00e9e. Symbole d\u2019air frais et de voyage. <\/strong>Le bleu apaise<\/strong>, structure<\/strong> et donne une impression de l\u00e9g\u00e8ret\u00e9 imm\u00e9diate<\/strong>. On l\u2019imagine aussi bien sur une chemise oversize<\/strong> que sur une robe fluide<\/strong> port\u00e9e pieds nus sur une terrasse en bord de mer. Certaines maisons comme Victoria Beckham<\/a><\/strong> ou Dior<\/a><\/strong> l\u2019int\u00e8grent r\u00e9guli\u00e8rement dans leurs collections estivales car il faut dire qu\u2019il d\u00e9gage une \u00e9l\u00e9gance intemporelle<\/strong>.  <\/p>\n\n\n\n

\"Collection<\/figure>\n\n\n\n

\u00ab\u202fBlousey Midi Dress\u202f\u00bb, Collection P\/E 2026, Victoria Beckham, 650$<\/em> <\/p>\n\n\n\n

Le vert = fra\u00eecheur & modernit\u00e9 <\/strong><\/h2>\n\n\n\n

Plus\u00a0inattendu<\/strong>, mais d\u00e9j\u00e0 ultra-tendance<\/strong>, le vert\u00a0kaki<\/strong>,\u00a0pistache<\/strong>\u00a0ou\u00a0\u00e9meraude<\/strong>\u00a0donne une touche\u00a0gourmande<\/strong>\u00a0et\u00a0contemporaine<\/strong>\u00a0\u00e0 vos tenues. Il\u00a0dynamise<\/strong>\u00a0les looks sans \u00eatre trop criard et s\u2019associe parfaitement aux\u00a0tons neutres<\/strong>. C\u2019est la couleur\u00a0\u00ab\u202fgood\u00a0vibes<\/strong>\u202f\u00bb de la saison\u202f!\u00a0On peut le\u00a0shopper\u00a0chez\u00a0& Other Stories<\/a><\/strong>, adresse de r\u00e9f\u00e9rence pour les couleurs toutes douces. Mais aussi chez\u00a0Massimo Dutti<\/a>\u00a0<\/strong>qui propose des nuances plus sophistiqu\u00e9es et l\u00e9g\u00e8rement gris\u00e9es avec une tr\u00e8s belle qualit\u00e9 de mati\u00e8re.\u00a0\u00a0<\/p>\n\n\n\n

L\u2019orange = soleil ma\u00eetris\u00e9  <\/strong><\/h2>\n\n\n\n

On zappe les oranges n\u00e9ons des \u00e9t\u00e9s pr\u00e9c\u00e9dents\u202f: cette ann\u00e9e, la tendance est aux teintes plus sourdes<\/strong>, presque terracotta<\/strong>. Une couleur chaleureuse<\/strong>, inspir\u00e9e des couchers de soleil<\/strong>. On \u00e9voque les vacances<\/strong>, sans en faire trop.  <\/p>\n\n\n\n

\"Collection<\/figure>\n\n\n\n

\u201cRobe boutonn\u00e9e au dos en nylon\u201d, Saint Laurent, 2 500\u20ac<\/em><\/p>\n\n\n\n

Une palette pens\u00e9e pour respirer<\/strong><\/h2>\n\n\n\n

Si on devait r\u00e9sumer les teintes de cette saison, ce serait surtout une forte envie de douceur<\/strong> et d\u2019\u00e9quilibre.<\/strong> M\u00eame les couleurs les plus vives sont adoucies<\/strong>, comme filtr\u00e9es par une lumi\u00e8re d\u2019\u00e9t\u00e9\u202f! Une tendance que l\u2019on retrouve aussi dans les d\u00e9fil\u00e9s de cr\u00e9ateurs comme Jacquemus<\/strong> par exemple, qui est le ma\u00eetre du minimalisme contemporain<\/strong>.   <\/p>\n\n\n\n

Quels combos opter\u202f?<\/strong> <\/h3>\n\n\n\n

L\u2019un des atouts des couleurs pastel, c\u2019est qu\u2019elles s\u2019accordent avec (presque) tout. Douces<\/strong> et lumineuses<\/strong>, elles permettent de cr\u00e9er des associations harmonieuses<\/strong> sans trop se compliquer la vie. Petit tip\u2019s qui peut vous sauver au moment de composer votre tenue : une couleur forte + deux couleurs douces<\/strong>. <\/p>\n\n\n\n

\u00a0Par exemple\u202f: on mixe le\u00a0vert pistache<\/strong>\u00a0\u00e0 un\u00a0blanc cass\u00e9<\/strong>\u00a0et\u00a0\u00e0 une touche de\u00a0jaune beurre<\/strong>. Le\u00a0rose poudre<\/strong>, quant \u00e0 lui, fera des merveilles\u00a0avec le\u00a0bleu ciel<\/strong>\u00a0et un joli\u00a0blanc cr\u00e8me<\/strong>\u00a0pour\u00a0rafra\u00eechir votre outfit. Enfin,\u00a0l\u2019orange\u00a0doux<\/strong>\u00a0matchera super bien avec un\u00a0bleu lavande<\/strong>\u00a0et une touche de\u00a0gris perle<\/strong>\u00a0pour\u00a0\u00e9quilibrer l\u2019ensemble.\u00a0\u00a0<\/p>\n\n\n\n

Autre option\u202f: miser sur une pi\u00e8ce forte<\/strong> qui r\u00e9unit d\u00e9j\u00e0 plusieurs nuances pastel, comme une robe imprim\u00e9e<\/strong> ou un ensemble coordonn\u00e9. Dans ce cas, l\u2019id\u00e9al est de l\u2019associer \u00e0 des basiques<\/strong> plus sobres<\/strong>\u202f: veste en jean brut<\/strong>, pantalon \u00e9cru<\/strong> ou jupe unie<\/strong> dans des tons neutres<\/strong>. <\/p>\n\n\n\n

Seul fashion faux<\/strong> pas \u00e0 \u00e9viter\u202f? Superposer<\/strong> toutes les couleurs de la palette en m\u00eame temps. M\u00eame si elles sont tendance, les accumuler risque juste de surcharger<\/strong> la silhouette et de vous faire ressembler \u00e0 un\u2026 bonbon<\/strong>\u202f!  <\/p>\n\n\n\n

Et les imprim\u00e9s dans tout \u00e7a ?<\/strong> <\/h2>\n\n\n\n

Ah oui les imprim\u00e9s\u202f! On les aime aussi. Et m\u00eame si les couleurs douces <\/strong>dominent la saison, les imprim\u00e9s ne sont pas en reste non plus. Cet \u00e9t\u00e9, ils se veulent plus subtils<\/strong>, raffin\u00e9s <\/strong>et souvent inspir\u00e9s directement de la nature<\/strong>. L\u2019id\u00e9e n\u2019est plus d\u2019accumuler les motifs comme il y a quelques ann\u00e9es, mais de choisir l\u00e0 encore, une pi\u00e8ce forte<\/strong> qui apporte du caract\u00e8re <\/strong>\u00e0 la silhouette et de l\u2019adoucir avec un ton neutre.  <\/p>\n\n\n\n

Les fleurs<\/strong> <\/h2>\n\n\n\n

Exit les imprim\u00e9s fleuris ultra charg\u00e9s. Les motifs\u00a0floraux\u00a0<\/strong>de la saison adoptent une approche plus\u00a0d\u00e9licate<\/strong>, avec des fleurs\u00a0aquarell\u00e9es<\/strong>, des\u00a0p\u00e9tales flous<\/strong>\u00a0ou des compositions directement\u00a0inspir\u00e9es des\u00a0jardins anglais<\/strong>. On peut les retrouver sur des\u00a0robes fluides<\/strong>, des\u00a0chemises l\u00e9g\u00e8res<\/strong>\u00a0ou encore des\u00a0jupes midis<\/strong>. Le tout encore une fois dans des\u00a0tons pastel<\/strong>\u202f! (D\u00e9cid\u00e9ment\u2026)\u00a0<\/p>\n\n\n\n

\"Farm<\/figure>\n\n\n\n

\u00ab\u00a0Veste \u00e0 fleurs sauvages\u201d, Farm Rio X Barbour, 449\u20ac<\/em> <\/p>\n\n\n\n

Les motifs fruit\u00e9s & gourmands<\/strong> <\/h2>\n\n\n\n

Citrons<\/strong>,\u00a0cerises<\/strong>,\u00a0fraises\u00a0<\/strong>ou encore\u00a0cocktails\u00a0<\/strong>estivaux, s\u2019invitent discr\u00e8tement dans les collections. Un clin d\u2019\u0153il\u00a0r\u00e9tro\u00a0<\/strong>qui apporte une touche de\u00a0fra\u00eecheur\u00a0<\/strong>sans tomber dans le kitsch.\u00a0<\/p>\n\n\n\n

Et le merch\u2019 ? <\/strong> <\/h2>\n\n\n\n

Les tons plus naturels <\/strong>comme le terracotta <\/strong>ou le vert olive<\/strong> sont particuli\u00e8rement int\u00e9ressants pour cr\u00e9er une ambiance m\u00e9diterran\u00e9enne<\/strong>. Ils installent imm\u00e9diatement un esprit vacances<\/strong>, tr\u00e8s recherch\u00e9 par la client\u00e8le. <\/p>\n\n\n\n

Pour \u00e9viter une lecture trop brouillonne en boutique, il est pr\u00e9f\u00e9rable de limiter <\/strong>les associations de couleurs trop dispers\u00e9es. On privil\u00e9giera plut\u00f4t des d\u00e9grad\u00e9s doux <\/strong>ou des familles monochromes <\/strong>par zone. C\u2019est important de garder une harmonie visuelle<\/strong> coh\u00e9rente et apaisante<\/strong>. <\/p>\n\n\n\n

Le parcours client peut ensuite \u00eatre pens\u00e9 comme une mont\u00e9e en intensit\u00e9<\/strong>. L\u2019entr\u00e9e de boutique doit cr\u00e9er un effet \u201cwow\u201d<\/strong> imm\u00e9diat : des couleurs claires<\/strong>, une ou deux pi\u00e8ces fortes<\/strong>, et des silhouettes d\u00e9j\u00e0 compl\u00e8tes pour projeter le client dans l\u2019univers de la collection. <\/p>\n\n\n\n

La zone centrale permet de d\u00e9velopper davantage le storytelling avec des tenues compl\u00e8tes et un m\u00e9lange de mati\u00e8res l\u00e9g\u00e8res<\/strong> comme le lin<\/strong>, le coton <\/strong>ou la maille fine<\/strong>, pour renforcer l\u2019esprit estival et le confort <\/strong>des looks. <\/p>\n\n\n\n

Enfin, le fond de boutique peut devenir un espace plus inspirant, avec un coin \u201cvacances\u201d mettant en avant des accessoires <\/strong>: paniers<\/strong>, sandales<\/strong>, bijoux <\/strong>et petites pi\u00e8ces faciles \u00e0 associer. <\/p>\n\n\n\n

Pour la vitrine, v\u00e9ritable point d\u2019accroche, n\u2019h\u00e9sitez pas \u00e0 les imaginer comme de vraies sc\u00e8nes de vie<\/strong> estivales : un dimanche en bord de mer, une escapade de week-end ou encore une ville chaude chic\u2026 L\u2019objectif est de raconter une histoire <\/strong>en un regard. <\/p>\n\n\n\n

\"Loewe<\/figure>\n\n\n\n

Vitrine estivale et immersive, Loewe x Paula Ibiza, Saint-Tropez, mai 2026<\/em><\/p>\n\n\n\n

Avec ces quelques\u00a0bases, vous avez toutes les cl\u00e9s en main pour proposer une mise en sc\u00e8ne\u00a0canon\u00a0de la collection estivale\u00a0et mettre en valeur les couleurs tendance !\u00a0\u00a0<\/p>\n\n\n\n

Aliz\u00e9e Bourquin I PagesMode<\/a><\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019arriv\u00e9e de l\u2019\u00e9t\u00e9 signe toujours un petit changement d\u2019ambiance dans les dressings : les mati\u00e8res s\u2019all\u00e8gent, les silhouettes respirent et surtout, les couleurs douces et chaleureuses reprennent le dessus. Des teintes lumineuses, parfois plus solaires, qui donnent imm\u00e9diatement envie de composer des outfits p\u00e9tillants, frais et terriblement estivaux. Chez PagesMode, on a eu envie de vous simplifier la vie […]<\/p>\n","protected":false},"author":2,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nGuide shopping de l\u2019\u00e9t\u00e9\u00a0\u00a0 - Blog PagesMode<\/title>\n<meta name=\"description\" content=\"PagesMode vous a fait un petit r\u00e9cap des couleurs tendances de l'\u00e9t\u00e9, de quoi cr\u00e9er une jolie ambiance dans vos boutiques et vos vitrines\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pagesmode.com\/actu\/guide-shopping-de-lete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide shopping de l\u2019\u00e9t\u00e9\u00a0\u00a0 - 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