About the brand

3X1

The American clothing brand 3X1 was founded in 2011 by Scott Morrison, an entrepreneur already well-known in the denim industry thanks to his previous brands, Paper Denim & Cloth and Earnest Sewn. The name "3X1" refers to the characteristic twill weave of denim used in their creations. The brand's flagship store in New York also serves as a visible manufacturing facility, allowing customers to observe the artisanal and custom-made denim production process, reinforcing the brand's approach focused on transparency and authenticity. 3X1 is especially renowned for its high-quality jeans, incorporating premium materials and traditional craftsmanship while adapting to modern trends. Over the years, the brand has built a reputation for quality and innovation in the denim field, skillfully combining craftsmanship and contemporary design.