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Paris, 38 Rue Madame
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A.P.C., known for its minimalist aesthetic and high-quality clothing, was founded in 1987 by Jean Touitou in Paris. Initially focused on making jeans from raw Japanese denim, the brand quickly diversified to include a full range of clothing and accessories for men and women. A.P.C., which stands for "Atelier de Production et de Création," is distinguished by its timeless and clean approach, advocating for classic pieces that withstand fleeting trends. The brand has also forged several prestigious collaborations, enhancing its allure in the fashion world.