Acne Studios

Description

Acne Studios is a Swedish fashion brand founded in 1996 by Jonny Johansson. Initially, Acne (Ambition to Create Novel Expressions) was a multidisciplinary creative collective based in Stockholm, operating in various fields such as advertising, film, and production. Johansson, the creative director, launched the clothing brand by creating raw denim jeans with red stitching, which quickly gained popularity. This success led to the evolution of Acne Studios into an international fashion house, known for its minimalist aesthetic, avant-garde designs, and collections for both men and women. The brand also offers accessories and shoes, and has become iconic for its ability to blend art and fashion with an innovative approach.