About the brand

Allude

Allude is a clothing brand founded in 1993 by designer Andrea Karg in Germany. Distinguished by a devoted passion for cashmere, Allude has transformed this precious fiber into a luxurious and innovative range of sweaters, cardigans, and other fashion items. From the beginning, Karg's goal was to redefine cashmere, freeing it from its traditional and classic image to make it a contemporary and versatile material. With meticulous attention to detail and impeccable quality, Allude quickly gained international acclaim, with collections that combine timeless elegance and chic modernity.