About the brand

And...paris

Alizée Guinochet's journey towards creating her jewelry brand is the result of a family destiny. From childhood, she explored the backstage of Place Vendôme, where her grandfather, a renowned jeweler, specialized in precious stones. Her mother, a creative director for a London-based costume jewelry brand, sold at Harrod’s and Selfridges, passed on her taste for innovation. This heritage allowed Alizée to develop her own style. In New York, she trained in modern crafting techniques and created delicate and minimalist gold jewelry, meant to be layered and worn on any occasion. These Parisian-charm creations were an immediate success in the United States. In 2016, Alizée launched in France the first official collection of her brand, AND...PARIS, faithful to an identity combining simplicity and refinement.