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Paris, 18 Boulevard Saint-Michel
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ASICS is a Japanese brand founded in 1950 by Kihachiro Onitsuka in Kobe, initially under the name of Onitsuka Co., Ltd. The company first produced basketball shoes and quickly expanded its range to include various types of sports shoes. In 1977, the brand was renamed ASICS, an acronym for the Latin expression "Anima Sana In Corpore Sano," meaning "A sound mind in a sound body." ASICS has distinguished itself through its commitment to innovation and research in biomechanics, creating technically advanced products, particularly in the fields of running, tennis, and soccer. The brand is recognized for its contribution to sports performance and continues to develop products for athletes of all levels.