About the brand

Aware

Founded in 2001 in the Soho district of London, AWARE quickly stood out in the world of fashion. Three years after its creation, the brand unveiled its first collection in 2004, marking a significant turning point in its history. In a short amount of time, AWARE established itself as a major reference, attracting both celebrities and designers in search of original and stylish underwear. The brand's reputation is based on its constant commitment to the exceptional quality of its products, characterized by top-grade cotton and waistbands that combine softness and modernity. Today, AWARE continues to charm and innovate, thus consolidating its position of choice in the fashion industry.