About the brand

Beton Cire

Ciré Concrete is a brand of ready-to-wear and accessories that blends street culture with the world of sailors. Its flagship product is the Miki hat that the brand has brought back into fashion. Ciré Concrete draws its initial inspiration from the sea and its love for big cities, constantly reinterpreting the authentic to add a fresh perspective. Each new Ciré Concrete creation is carefully crafted to offer you high-quality, stylish products while respecting craftsmanship, the environment, and artisans.