About the brand

Binocle

Binocle, a French sunglasses brand launched in 2016, was designed with the aim of making sunglasses not only stylish but also accessible and high quality. The initiative stemmed from an incident during a trip to Sicily, which inspired its founders to create fun and colorful designs, seeking to popularize the use of sunglasses. Additionally, the brand strives to restore the reputation of the term "binocle," which is often used pejoratively. Binocle offers a wide selection of sunglasses, including eco-friendly models made in France. Emphasis is placed on innovation, quality, and reducing environmental impact, making it a brand that cares about the future while staying at the forefront of fashion.