Biscote

Description

Biscote, a French ready-to-wear brand with a three-decade history, has a rich and evolving story. Initially founded in 1962, it first established its reputation as a specialist in leather, offering products of exceptional quality. However, in the early 1990s, the company took a strategic turn to diversify its image. It then sought the collaboration of Démons & Merveilles, an agency known for its promotional pin creations, to develop an exclusive series for them. This partnership allowed Biscote to position itself in the jeanswear market, drawing inspiration from the successes of other major brands in this sector. Since then, Biscote has been able to evolve and establish itself as a key reference in French ready-to-wear.