About the brand

Bobux

Bobux is a New Zealand brand founded in 1991 by Chris and Colleen Bennett, who created the first shoes for their daughter to promote natural foot development. Their innovative designs focused on comfort and children's foot health, using soft and natural materials. The brand quickly distinguished itself with its focus on the physiological development of children's feet. Bobux has consistently invested in research and innovation, collaborating with podiatrists and researchers to create ergonomic products that respect the natural movement and growth of children's feet.