Brandy & Melville

Description

Brandy Melville is a clothing brand founded in the 1980s in Italy by Silvio Marsan and his son, Stefan. Its name is inspired by a fictional character evoking a Californian lifestyle. The brand is known for its casual, bohemian, and vintage-inspired clothing, primarily targeting teenage girls and young women. It has experienced rapid success thanks to its minimalist aesthetic and social media marketing strategies. Brandy Melville offers a limited range of sizes, creating controversy but cultivating an exclusive image. Since its inception, the brand has expanded globally, influencing fashion trends for an entire generation.