MorePlus informationsd'informations
Paris, 81 Rue Du Cherche Midi
MorePlus informationsd'informations
Founder
Les frères Feinbloom
Year of creation
1919
Designer
Maurizio Donadi
Origin
Etats-Unis
Champion USA, founded in 1919 by the Feinbloom brothers in Rochester, New York, quickly distinguished itself with high-quality sportswear. Originally known as Knickerbocker Knitting Company, it revolutionized the industry with innovations such as the hooded sweatshirt. In the 1930s, Champion became the official supplier for American military academies. The 1980s and 1990s saw the brand establish itself in the sports landscape through partnerships with NBA and NFL teams, as well as collaborations with universities. Today, Champion is celebrated for its sporting heritage and cultural influence, combining classic style and contemporary innovation.