About the brand

Champion Usa

Champion USA, founded in 1919 by the Feinbloom brothers in Rochester, New York, quickly distinguished itself with high-quality sportswear. Originally known as Knickerbocker Knitting Company, it revolutionized the industry with innovations such as the hooded sweatshirt. In the 1930s, Champion became the official supplier for American military academies. The 1980s and 1990s saw the brand establish itself in the sports landscape through partnerships with NBA and NFL teams, as well as collaborations with universities. Today, Champion is celebrated for its sporting heritage and cultural influence, combining classic style and contemporary innovation.