Chicama

Description

Chicama is the brand founded by Robin Jouanicou in Les Landes, inspired by a transformative encounter with Daniel, a Peruvian student. During their exchange, Daniel speaks to him with great passion about his native country, Peru, and in particular about Chicama, a charming fishing village facing the world's longest wave. This description touches Robin's soul as a surfer and traveler, prompting him to embark on a short three-week visit. However, seduced by the local culture and fascinated by exceptional materials such as vicuña, alpaca, and pima cotton, he extends his stay to six months. Robin quickly perceives a unique opportunity to combine these exceptional materials with the expertise of the best Peruvian weavers. He then establishes a brand that not only ensures the quality and authenticity of the products, but also prioritize ethics. Chicama is committed to ensuring fair working conditions, staying true to this vision, Chicama continues to promote sustainable textiles that respect both humanity and the environment.