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Caen, 2 Rue Froide
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Founder
Rob Harmsen et Keith Hioco
Year of creation
2010
Origin
Belgique
EAT DUST is a clothing brand founded by two friends passionate about motorcycles and classic fashion, Rob Harmsen and Keith Hioco. Hailing from Belgium, Harmsen and Hioco met through their shared love for biker culture, tattoo art, and vintage fashion. Disillusioned by the lack of durability and authenticity in the clothing market, they decided to create their own brand in 2010. EAT DUST sets itself apart with its high-quality materials and attention to detail, producing durable and stylish clothing that reflects the rebellious spirit of the founders. The brand draws strong inspiration from workwear, Japanese denim, and vintage American aesthetics.
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