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Paris, 101 Rue Saint-Denis
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Ed Hardy is an American clothing brand founded by Christian Audigier in 2004. It draws inspiration from the works of Don Ed Hardy, a renowned tattoo artist known for introducing traditional Japanese style into the Western tattoo world. Fascinated by Hardy's distinctive designs, Audigier acquired the rights to his creations to launch a clothing line. The brand quickly gained popularity with its bold and colorful designs blending tattoo aesthetics with urban fashion. At the height of its popularity, Ed Hardy attracted the attention of celebrities and held a significant place in 2000s fashion.