About the brand

Edie Grim

Edie Grim, a French ethical and eco-responsible fashion brand, was founded in 2015 under the initiative of Héloïse. This brand represents a new era in the world of fashion by offering an innovative wardrobe that makes use of unused fabric stocks from Peucelle & Florin, a multi-generational family weaving company based in Northern France. Edie Grim's mission is to disrupt traditional fashion norms by valuing existing resources and minimizing environmental impact through sustainable and responsible practices. This ambitious project is part of an approach to preserve textile heritage while meeting contemporary requirements for sustainable fashion.