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Founder
Kip Arnette et Bruce Beach
Year of creation
2000
Origin
Etats Unis
ELECTRIC is a brand founded in 2000 by Kip Arnette and Bruce Beach that quickly gained recognition in the outdoor sports accessories industry, particularly for its sunglasses and ski goggles. Based in California, ELECTRIC stands out with its distinctive design, combining modern aesthetics and robust functionality. The brand champions innovation by incorporating advanced technologies to enhance the performance of its products. Expanding its range, ELECTRIC also offers watches, clothing, and beach accessories. Remaining true to its roots, the brand is influenced by surf, skate, and snow culture, appealing to a clientele seeking performance and style.
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