Electric & Rose

Description

ELECTRIC & ROSE is a clothing brand based in Venice, California, that embodies the free-spirited and authentic spirit of the West Coast. Founded by Erin Chiamulon and Eric Balfour, the brand draws inspiration from the active and laid-back lifestyle of California beaches. Its name is derived from the names of two iconic intersections in Venice, illustrating the local attachment and vitality of the region. ELECTRIC & ROSE offers a range of items from yoga wear to surf clothing to lounge pieces, all crafted with particular attention to detail and quality materials. Its collections stand out for their distinctive tie-dye patterns, comfortable fabrics, and casual-chic aesthetic, reflecting a philosophy of balanced living between adventure and well-being.