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Founder
David & Annie Pettersson
Year of creation
1928
Origin
Suède
ETON is a Swedish brand founded in 1928 by David and Annie Pettersson in Gånghester, a small town near Borås, famous for its textile industry. Initially a family sewing workshop, the company specialized in crafting high-quality shirts. ETON's success is based on a combination of tradition and innovation, using premium fabrics and meticulous manufacturing techniques to ensure comfort and durability. The brand gradually expanded internationally, becoming synonymous with elegance and artisanal craftsmanship. Today, ETON is globally recognized for its sophisticated shirts and refined accessories.
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