About the brand

Etonic

Etonic, founded in 1876 as the Auerbach Shoe Company in Brockton, Massachusetts, established a strong reputation in the footwear and sports equipment industry. Initially focused on men's athletic shoes, the brand gained recognition by pioneering running shoes in the 1940s. In 1976, in celebration of its centennial, the company changed its name to Etonic, symbolizing its commitment to innovation and performance. Etonic particularly excelled in golf and bowling, offering products that combined comfort, technology, and style. Today, Etonic continues to merge tradition and innovation, striving to meet the expectations of athletes and sports enthusiasts worldwide.