About the brand

Family First

Family First Milano is a brand that emerged in 2015, born from the fortuitous collaboration of two Milanese individuals with distinct yet complementary passions. Driven by a shared vision, they aimed to create a modern brand that draws its roots from Milanese authenticity while having a global resonance. Their ambition was to marry Italian craftsmanship with impeccable quality, while remaining financially accessible. What truly sets Family First Milano apart is its dedication to harmonizing tradition and innovation, paying tribute to its Milanese origins while appealing to an international audience. From its inception, the brand has strived to design unique pieces that embody the cultural richness of Milan and Italian craftsmanship. Each creation becomes an accessible work of art, celebrating the essence of Milanese fashion with a contemporary touch.