About the brand

Fendi

Fendi is a luxury Italian fashion house founded in 1925 in Rome by Edoardo and Adele Fendi. It started as a small leather goods boutique and fur workshop. The brand became famous for its avant-garde designs and craftsmanship. In 1946, the couple's five daughters, Paola, Anna, Franca, Carla, and Alda, joined the business, contributing to its expansion. In 1965, Karl Lagerfeld joined Fendi as the artistic director, revolutionizing fur and introducing the "FF" logo. Since then, Fendi has established itself as a globally recognized brand for its iconic bags, innovative furs, and bold creations. Today, Fendi is part of the LVMH group and continues to lead the way in fashion under the creative direction of Silvia Venturini Fendi and Kim Jones.