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FUBUat PARIS

Brand

About the brand

Fubu

Founder

Daymond John, J. Alexander Martin, Keith Perrin, et Carlt Brown

Year of creation

1992

Origin

Etats-Unis

Social networks & Website

FUBU (For Us, By Us) is an American clothing brand launched in 1992 by Daymond John and his three friends, J. Alexander Martin, Keith Perrin, and Carlt Brown. Born in the Hollis neighborhood of Queens, New York, FUBU was created to represent urban culture and lifestyle. Initially manufactured and sold out of their homes, the founders first gained popularity with wool hats. The brand's clothing quickly gained adoption by hip-hop artists, propelling FUBU to international fame throughout the 1990s. Despite ups and downs, the brand remains an iconic symbol of entrepreneurship and urban culture.