About the brand

Gucci

Gucci was founded in 1921 in Florence by Guccio Gucci, initially as a small leather goods and luggage store. Inspired by Italian craftsmanship and the sophistication of the hotels where he worked in London and Paris, Guccio began producing luxury items blending equestrian style and glamour. The brand gained popularity in the 1950s and 1960s with iconic pieces such as the Bamboo bag and the moccasin. The 1990s marked a turning point under the direction of Tom Ford who redefined Gucci's image with a more contemporary and bold approach. Today, under the artistic direction of Sabato de Sarno, Gucci continues to innovate while honoring its heritage, merging modernity, eclecticism, and inclusivity.