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H&Mat PARIS

Brand

About the brand

H&M

Founder

Erling Persson et Mauritz Widforss

Year of creation

1947

Origin

Suède

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H&M, or Hennes & Mauritz, is a Swedish clothing brand founded in 1947 by Erling Persson. Originally called Hennes, it sold clothing for women. In 1968, after acquiring the hunting store Mauritz Widforss, it expanded its range to include menswear and children's clothing, adopting the name Hennes & Mauritz. H&M underwent rapid international expansion, becoming one of the largest clothing chains in the world. The brand is known for its fashionable and affordable collections, regularly collaborating with renowned designers and engaging in sustainable practices to improve the fashion industry.

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