About the brand

Helas.

HELAS is a streetwear and skateboard clothing brand founded in 2011 by Lucas Puig, Stephen Khou, and Clement Brunel. Originally from Toulouse, France, the brand quickly gained recognition for its collections blending French elegance with skateboard influences. HELAS is particularly known for its original designs, collaborations with renowned artists and skaters, and its distinctive logo featuring an umbrella. The brand has distinguished itself by combining style and functionality, making it a popular choice in the world of skateboarding and beyond.