HOTEL BLUE NYC is a skate clothing brand founded by Nick von Werssowetz, also known as Lurk NYC. The brand originated in New York and quickly gained prominence in the skate scene for its unique style and vintage aesthetic. HOTEL BLUE NYC stands out for its bold graphics, quality products, and collaborations with local skaters and artists. In addition to clothing, the brand also produces skate videos that showcase New York's urban culture. These elements combined have allowed HOTEL BLUE NYC to establish a strong and authentic identity within the skate community.