About the brand

Huf

HUF is a clothing and footwear brand founded in 2002 in San Francisco by professional skateboarder Keith Hufnagel. Initially launched as a retail store curating a selection of the best skate and streetwear brands, HUF quickly gained popularity and evolved to become its own clothing brand. Inspired by skateboarding culture, streetwear, and urban influences, HUF offers a wide range of products from shoes to clothing and accessories. The brand is known for its innovative collaborations and distinctive designs that celebrate the spirit and attitude of skate culture. Since its inception, HUF has maintained a balance between style and functionality, capturing the essence of urban life and skateboarding.