About the brand

Hurley

Founded in 1999 by Bob Hurley, the Hurley brand draws its roots from the world of surfing and is known for its commitment to supporting the surf culture and community. Bob Hurley, who gained extensive experience in the surf industry through his management of the Billabong brand in the United States, launched Hurley to better meet the needs of young surfers and extreme sports enthusiasts. The brand quickly innovated in surfwear design and technology, creating products with a contemporary and functional style. In 2002, Nike acquired Hurley, allowing the brand to leverage the resources and influence of the multinational corporation while maintaining its independent spirit and connection to surf culture. Today, Hurley continues to inspire and serve the global action sports communities with high-performance clothing and equipment.