Hush Puppies is an American shoe brand founded in 1958. The key innovation is the use of soft and breathable pigskin as well as a crepe sole for optimal comfort. The name and logo, featuring a basset hound, evoke a relaxed and casual atmosphere. The brand quickly became successful, becoming iconic of the 1960s for its comfort and casual style. Over the years, Hush Puppies has continued to evolve, incorporating modern technologies without losing its essence of comfort and simplicity.