HYPE is a British clothing brand founded in 2011. The brand quickly gained popularity thanks to its vibrant and bold designs, combining unique patterns and contemporary styles. Initially, HYPE. made a name for itself by distributing printed t-shirts, but it diversified its range to include streetwear, accessories, and collaborative collections. The brand has become iconic in the urban fashion world, attracting a young and trendsetting audience. Its success is based on constant innovation and a strong presence on social media.