About the brand

I Blues

I BLUES is a women's clothing brand founded in 1975 in Italy by the fashion group Max Mara. The brand stands out for its youthful and dynamic approach, offering trendy and affordable clothing for modern women. Initially, I BLUES focused on a specialized assortment of blouses and knits, but quickly expanded its range to include a variety of ready-to-wear clothing. The brand is known for its bold patterns, vibrant colors, and contemporary cuts that combine elegance and casualness. Over the years, I Blues has become a reference in the women's fashion sector, appreciated for its quality, distinctive style, and adaptability to the changing needs of its customers.