About the brand

Imprevu

Justine God founded her brand in 2016, after gaining experience in the fashion industry behind the scenes as a buyer for a major multi-brand retailer. As she explored the various possibilities of trendy production, sometimes but not always responsible, Justine felt a seed had been planted that was ready to grow. She decided to launch her line, IMPREVU, which was unexpected but well-thought-out. Having already collaborated with a small network of manufacturers and workshops in Italy, and fully aware of the expectations of stores and the concrete needs of customers, she embarked on her project of creating an artisanal, ethical brand produced in Europe. IMPREVU operates in limited editions, with small monthly launches to keep up with the times - both in terms of passing time and changing trends. This concept is close to the entrepreneur's heart, as she believes in imagination, small series, and diversity of offerings.