Iro

Description

IRO is a clothing and footwear brand launched in 2005 by brothers Laurent and Arik Bitton in Paris. Previously involved in the music industry, the Bitton brothers brought a rock and bohemian sensibility to Parisian fashion, merging urban aesthetics with a chic and rebellious allure. The name "IRO" is inspired by the Japanese word for "color". The brand stands out for its contemporary, well-cut pieces, often influenced by streetwear and vintage styles. Since its inception, IRO has made a mark on the global fashion scene with stores in many key cities, offering diverse collections that include clothing, shoes, and accessories.