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Paris, 81 Rue Du Cherche Midi
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Founder
Alix de Moussac & Aurélie Grandemenge
Year of creation
2014
Origin
Marseille
Founded in 2014 by Alix de Moussac and Aurélie Grandemenge, LA NOUVELLE is a fashion brand that embodies modern elegance with deep roots in Marseille. Drawing inspiration from the light and vibrant energy of the Mediterranean, the brand is particularly renowned for its refined creations of lingerie and women's ready-to-wear. Each piece from their collections skillfully combines comfort and sophistication, reflecting the bold and creative spirit of the two founders. Since its inception, LA NOUVELLE has established itself as a key player in the French fashion landscape, pursuing a constant quest for innovation and craftsmanship quality.