About the brand

Lacoste

LACOSTE, an iconic brand distinguished by its green crocodile logo, was born from the inventiveness of tennis champion René Lacoste, who created the very first polo shirt initially for his own use and that of his close ones, aiming to be both relaxed and elegant on the courts as well as in everyday life. This symbol, stemming from René Lacoste's nickname "The Crocodile" due to his tenacious playing style, made Lacoste the first brand to put a visible logo on clothing. Originally specializing in tennis shirts made of piqué knit fabric, LACOSTE expanded to include a wide range of clothing, footwear, and accessories. The brand is renowned for combining French elegance and sporty comfort, becoming a staple in casual fashion and accessible luxury. Remaining true to its sporting heritage, Lacoste continues to offer high-quality clothing and accessories for sports and style enthusiasts, while maintaining its founder's legacy and connection to the world of tennis.