About the brand

Laidback London

LAIDBACK LONDON is a shoe brand born from the idea of creating a sustainable and artisanal alternative to mass-produced products. Founded by an individual passionate about craftsmanship and authenticity, the brand draws deep inspiration from African culture and traditional craftsmanship. Employing local artisans, each pair of shoes is handcrafted using ancient techniques passed down through generations. In addition to the quality and uniqueness of its products, LAIDBACK LONDON stands out for its commitment to fair trade and sustainable development. The brand's ethical approach not only contributes to the sustainability of traditional crafts but also to improving the living conditions of its artisans.