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About the brand

Levi's

Founder

Levi Strauss

Year of creation

1853

Origin

Etats Unis

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Levi's, founded in 1853 by Levi Strauss in San Francisco, is famous for its iconic jeans. Strauss, a German immigrant, created denim pants reinforced with copper rivets with tailor Jacob Davis for gold rush workers. In 1873, they patented these sturdy pants, marking the birth of Levi's 501 jeans. Over the decades, Levi's has become a symbol of American culture, embraced by various generations, from workers to rockers and fashion icons. Each Levi's piece, whether a legendary pair of jeans or a comfortable pair of shoes, tells a story of tradition and innovation, intricately linked to the adventurous spirit of the Wild West and the boldness of contemporary culture. Today, Levi's remains a global benchmark in denim clothing.

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