About the brand

Loir Paris

Loir Paris is a French childrenswear brand founded by Pauline, who created a line of timeless classics inspired by her own children. Designed and developed in the Paris showroom, the collections combine French elegance with durability. Each piece is made to last and be passed on, with carefully crafted cuts, delicate embroidery and responsible materials, over 90% of which are of organic origin. Production takes place in small batches in European workshops, 90% of them in France, with close attention to working conditions. All fabrics are Oeko-Tex certified or upcycled from leftover textiles, and packaging is biodegradable or recycled, reflecting the brand’s ethical and environmentally conscious approach.