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LOISat PARIS

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Infos

About the brand

Lois

Founder

Manuel et Joaquín Sáez-Merino

Year of creation

1962

Origin

Espagnol

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LOIS is a clothing brand founded in Spain in the 1960s by Manuel and Joaquín Sáez-Merino. It quickly gained popularity thanks to its iconic jeans. LOIS is known for its innovation in design and use of high-quality materials. By the 1970s, it had conquered international markets, becoming a symbol of youth and rebellious fashion. The brand diversified its offering, including other clothing and accessories while maintaining its denim spirit. Today, LOIS continues to embody an authentic and timeless style, combining tradition and modernity in its collections.