About the brand

Lost In Me

Lost in Me embodies a vision and concept of style where quality, creativity, and research form the very essence of the brand and the long history of the company. This project stems from an ambition of the company Visconf to design traditional coats that are both personalized and tailored to contemporary requirements. By reimagining masculine fabrics through a street style lens, adding whimsical touches, special trims, and furs, the brand promotes exclusivity, versatility, and modernity, while honoring the craftsmanship of couture. The uniqueness of their creations lies in the harmonious contrast between the masculine appearance of the coats and the delicacy of fur details adorned with their iconic star, symbolizing "Me," evoking the quest for identity and originality in each garment. "Losing oneself" in their creations means wrapping oneself in enchanting and unique coats, crafted by expert artisans using high-quality Made in Italy fabrics. Each piece, thanks to precise cuts and great wearability, enhances the femininity of women. The key aspect of this project remains customization, ensuring a perfect fit for each individual.