About the brand

My Hello Joy

My Hello Joy is a French brand born in the heart of Provence. Founded by passionate creators, it embodies an inspiring and creative vision of fashion, where authenticity and fantasy meet with a retro touch. Based in a Provençal village, the brand offers women’s t-shirts, sweatshirts, dresses and shorts made from 100% organic cotton. Its Spring-Summer and Fall-Winter seasonal collections are complemented by “Archives” capsules, featuring ethical and original pieces. Each creation tells a story, that of a French art of living, imbued with light and confident elegance.