NAF NAF, created in 1973 by brothers Gérard and Patrick Pariente, is an iconic French clothing and footwear brand that quickly established itself as a pillar of casual and accessible fashion. Known for its bold designs and innovative cuts, the brand has managed to captivate a young and dynamic clientele eager to stand out with a unique style. NAF NAF's pioneering spirit even led to the popularization of the fabric jumpsuit in 1983, affectionately nicknamed "Le Grand Méchant Look". Today, NAF NAF continues to influence fashion with collections that combine elegance, comfort, and creativity, while remaining true to its distinctive French heritage.